Targovishte

Targovishte, nestled in the picturesque hills of Northeast Bulgaria, is a city with deep historical roots and a charming atmosphere that invites every visitor to immerse themselves in its age-old secrets. Formerly known as Eski Cuma – "The Old Friday Market" – the city rightfully bears its name, testifying to the rich trading traditions that flourished here since Ottoman times. Today, Targovishte skillfully combines its rich past with a dynamic present, offering a unique perspective on Bulgarian culture and way of life. Begin your stroll from the "Varosha" quarter – an architectural reserve where time seems to have stood still. Here, you will enjoy authentic Revival-era houses with exquisite wooden ornaments, winding cobblestone streets, and feel the spirit of bygone eras. The Historical Museum of Targovishte is a must-visit, housing an impressive collection of artifacts that tell the millennium-old history of the region – from prehistory through Thracian culture to the Bulgarian Revival. Do not miss the "Assumption of the Holy Mother of God" Church – a beautiful example of Revival church architecture, with its icons and frescoes. Targovishte is also famous for its annual International Fair, which continues the centuries-old tradition of trade gatherings, attracting thousands of visitors and merchants. The city serves as a starting point for exploring the beautiful nature and cultural sites in the surrounding area. Visit Targovishte for an authentic Bulgarian experience, away from mass tourism, where you will find hospitality, tranquility, and history at every turn.