Lyubimets

Nestled picturesquely in the southeastern part of Bulgaria, within the fertile Haskovo plain and along the Maritsa River, the city of Lyubimets is a hidden gem waiting to be discovered. Its name, meaning "beloved one" or "favorite," seems to hint at the hospitality and tranquility it offers. The city is a living testament to a rich history, with roots tracing back to Thracian times, and later, the important Roman road Via Militaris, connecting East and West, passed through it. This ancient connection has left its mark on the spirit of the settlement. Today, Lyubimets is a vibrant agricultural hub, renowned for its fertile lands, extensive vineyards, and the production of high-quality fruits and vegetables. Here, you can immerse yourself in an authentic Bulgarian atmosphere, taste local delicacies, and experience the rhythm of rural life, far from the hustle and bustle of big cities. Local culture and traditions are still strong, offering a genuine experience. Its strategic location makes it an excellent starting point for exploring the region. Just a short drive from the city rises the majestic Sakar Mountain, offering wonderful opportunities for hiking, nature excursions, and wine tourism – the area is home to numerous wineries producing award-winning wines. The Maritsa River, on the other hand, attracts fishing enthusiasts and those seeking relaxation by the water. Lyubimets is an ideal destination for those seeking peace, a connection with history and nature, and authentic Bulgarian hospitality.